Passion with a Purpose

I had the opportunity to speak at an annual meeting of volunteer leaders who support one of our state park systems. Although a small gathering, the enthusiasm and passion in the room was palpable.

It is extraordinary, I think, to consider the strength of a group of passionate people. I was there to give them ideas for building their fundraising programs but many also taught me about the success you can achieve with sheer strength of purpose. Most of these volunteer leaders came to their positions because of their enthusiasm for their favorite park – not because of the politics or networking potential or (heaven forbid) the thought that it would look good on a resume. 

Companies and foundations would be smart to put their efforts behind these groups. If you want to see your dollars stretched to accomplish miracles AND your brand warmly embraced by strong minded people, look no further than these parks volunteers. They may not have legions of members but they are vocal and dedicated.

So many funders in the current market seem to be looking for big numbers and high volume nonprofits to support – with the thought of making their gifts worth more to more people. Perhaps another approach is to give some of these funds to small groups with clear focus and driven purpose. Who knows, they may move mountains.